Towards a New User Experience in IPTV: Convergence Services and Simpler E-commerce on IMS-based IPTV

Telecommunication incumbents regard IPTV as a key service differentiator to reduce customer churn and generate new revenue streams. However, as more operators deploy this service, the factors for differentiation are dissolving rapidly. In this paper we present how IPTV can be enriched by integrating telecommunications services. We also show how new collaborative business models can be created by bringing Identity Management in the IPTV domain. Furthermore, we address privacy aspects for IPTV service portfolios a topic which is crucial to gain user acceptance for new services. This paper also details the architecture of the prototype system deployed and based on IMS.